Truly personalized mobile app marketing powered by Deep Learning

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4 reasons "why"

Mobile trends

Results

Truly personalized mobile app marketing powered by Deep Learning.

Welcome to
the In-app world

Connect with Customers On Mobile

Customers engage with brands on mobile more each year.

RTB House In-app campaigns are backed by Deep Learning algorithms which perform 2,500 times more operations, achieving up to 50% more efficiency with the same budget.

Mobile engagement will reach 73% of total ecommerce by 2021

90% of mobile time is spent within apps

Users spend 3 hours on average using mobile apps per day

RTB House offers Deep Learning-powered solution

Boost your revenue and reach with outstanding performance uplift

32%

more

traffic

42%

more

sales

11:1

of sales to

ad spend

Up to

Average

Drive More Conversions and Sales

Re-engage

Dormant Users

Optimize
App Usage

Maintain Brand Consistency

Boost results with performance-driven models, even with a closed budget.

Reactivate lapsed users and get your brand top-of-mind to win back interest.

Target users based on events and actions and redirect to the app with Deep Linking.

Preserve cross-channel brand identity across web, mobile and In-app touchpoints.

4 reasons to run In-app campaign with RTB House

Drive More Conversions and Sales

Running In-app campaigns with RTB House as an additional marketing provider gives you extra conversions compared to your current marketing strategy.

RTB House helps you gain extra conversions on top of your marketing strategy

Room for improvement even in a closed budget scenario

Re-engage Dormant Users

Beat the challenge of low retention rates—only 4.5% of users return to an app after 30 days of installation. Studies confirm that retargeting campaigns boost retention rates over time. Retargeters see a 3.3x increase in the number of conversions among the same apps running campaigns globally.

Apps with a medium-to-high share of retargeting conversions gain 60% higher retention rates

60%

Higher retention rate

Optimize App Usage

Your users visit an average of 20 different apps per month and 3 hours a day on average. Leverage high-engagement mobile time and reach them when they browse the news, play games or use social and messaging apps.

Cart Abandonment

Money spent acquiring a customer goes down the drain when your customer abandons their shopping cart

Targeted Reactivation

RTB House campaigns reach your users as they browse other apps, reactivating them with your brand, message and products relevant to their interests

Finalized Sale

Attract, remind, and re-engage users back to a specific, personalized product offering in your app thanks to Deep Linking technology

Redirect users to your app with personalized products recommendations

= Reach users who opt-out of push notifications or those who don't react to them

= Reactivate dormant users who were inactive or have abandoned your app

Keep brand consistency

We’ve developed a wide portfolio of the best-in-class banners which are designed to achieve your exact business objectives while keeping consistency throughout your marketing activities.

Success stories

Lazada is the number-one online shopping and selling destination in Southeast Asia. Learn how RTB House helped to increase the campaign’s performance by showing the most relevant offers and ads to both Active and Lapsed users.

Blibli.com is an e-commerce platform aiming to become no. 1 in Indonesia. RTB House brought them one step closer to its goal by generating higher revenue from loyal customers and increasing the number of transactions through prospecting for new ones.

Trendyol is the leading
e-commerce platform in Turkey serving over 16 million customers. RTB House In-app campaigns bring them 2.5x higher volume with a higher ROI than other retargeting partners.

Landmark Group is one of the largest retail and hospitality businesses across Middle East, Africa and India. Find out more about how RTH House runs their In-app campaigns with 5% CR delivering 11% of overall revenue.

Gumtree, as a part of eBay Classifieds Group, is a leading classifieds marketplace in the United Kingdom. Deploying the multiple retargeting strategy with Gumtree’s campaigns doubled conversion efficiency and improved traffic efficiency by 1/3.

Deloitte Technology Fast 50 CE 2019, ranked second year in a row

2020 Silver Stevie® Award in

the Most Innovative Company of the Year category, third year in a row

2018 Big Innovation

award for the

Deep Learning Technology

2018 The AIconics Award

in Best Application of

AI for Sales & Marketing